Real Church Communicators Engage Their Culture
Real Church Communicators are engaged in the culture and leverage cultural moments.
Cultural communication opportunities only come around so often. Brexit. Pokemon. Prince. #CubsWin.
When the culture is moved, the human heart opens. And when hearts are open, they are easier to influence.
Today’s communicators have learned that eyes and ears are the gateway to human feelings, and feelings are the pathway to action.
Instead of ignoring culture in your church, or pushing your people away from the culture, run cultural moments through the filter of God’s love and communicate to them how even though the culture can at times be messy, God still so loves the world. (John 3:16)
(Image: Jon Ferguson)